940Montreal To Flip From Talk
June 9, 2008 at 5:38 AM (PT)
CORUS Talk CINW-A (940MONTREAL)/MONTREAL is giving up its attempt to make headway in the Talk format and will flip to a Classic Hits/Oldies format as "AM 940 MONTREAL'S GREATEST HITS" on JUNE 13 at 8p ET. CORUS QUEBEC EVP MARIO CECCHINI said that the change is being made because the station's ratings never met expectations; 18 staffers are being let go with the format flip. The move concedes the Anglo Talk market to ASTRAL MEDIA's crosstown longtime market leader CJAD-A.
CINW, which signed on the air in DECEMBER 1999 on the former CBM-A/MONTREAL frequency and succeeded the former CFCF-A/CIQC-A (moving from 600 AM), tried an all-News format until SEPTEMBER 2005, when it moved to Talk.