Max-FM Lets Listeners Choose The Tunes
June 9, 2008 at 10:33 AM (PT)
MAX MEDIA Rock WXMM (MAX-FM)/NORFOLK is claiming to be the first radio station in the world to actually allow listeners total control to program the music. This new and innovative concept will allow each listener to select from thousands of rock titles, and program the music on 100.5 MAX-FM.
Beginning TODAY, (June 9th), MAX-FM will debut a listener based online interface, allowing its listeners to be in full control of the music. "We feel it's extremely important to be honest with our fans; when we say we are Hampton Roads' Rock Station, now we really are, programmed by our listeners," MAX MEDIA Pres. ERIC MASTEL said. "How can one PD -- and research based on less then 100 people -- decide the tastes and musical preferences of an entire market of Rockers? They can't! We have hundreds of program directors, selecting from decades of great Rock!"