Mark Ramsey Partners With Mass 2 One Media
June 9, 2008 at 4:25 PM (PT)
Radio marketing and research company MASS 2 ONE MEDIA (M2O) has announced a partnership with veteran broadcast researcher and strategist MARK RAMSEY. RAMSEY will help M2O to provide local market research for local businesses and clients of radio. RAMSEY will continue to run MERCURY RESEARCH.
"MARK has built a world-wide reputation as one of the brightest our industry has to offer," M2O Pres./CEO REG JOHNS stated. "His years of experience and well-earned credibility with perceptual studies for radio and different brands, and certainly his voice and passion (at his blog, www.hear2.com) on radio’s absolute need to merge with digital technologies combine synergistically with the launch of ‘Local Business Research’ utilizing advanced technology, listener databases and credible reporting."
"I've worked with MARK RAMSEY over the years and can tell you first hand that MARK is the best, M2O COO TRACY JOHNSON said. "His ability to zero-in on the important things is amazing. The Local Business Research product provides new revenue from non-media budgets every week. With MARK’s guidance, the M2O technology and with favorable test results over the last six months, we see a major opportunity for radio revenue without the need of spots."
"I've been watching REG and TRACY JOHNSON with great interest over this last year," RAMSEY said. "Seeing the accelerated growth of MASS 2 ONE and their [eco] program has been inspiring. I'm astounded on the size and activity of the listener databases being built on stations using the M2O program. From my experience with perceptual research and my passionate interest and cry for radio to adapt to the new tools; I see this as one of radio’s areas of greatest opportunity."