Emmis Interactive Inks Deal With Big League Broadcasting
June 10, 2008 at 4:59 AM (PT)
BIG LEAGUE BROADCASTING inks a deal for EMMIS INTERACTIVE to provide its BASESTATION content management system and sales consulting for BIG LEAGUE's Sports WQXI-A (790 THE ZONE)/ATLANTA and Sports KFNS-A-F/ST. LOUIS' websites.
"We have looked at a number of options and decided that the services and system provided by EMMIS INTERACTIVE give us the capabilities we need to build a serious interactive business," said BIG LEAGUE Founder and President ANDREW SALTZMAN.
"Emmis Interactive is giving us the tools to really serve our listeners, engage them at a higher level and involve them in our brand experience, while also giving us the knowledge and understanding of how to capture the real business opportunities. They have provided us with first-class service," said WQXI Marketing and Promotions Director LESLIE ROSETTA SMITH.
"Our goal is to provide our customers with profitable, sustainable, growing interactive businesses," said EMMIS INTERACTIVE Co-President DEBORAH ESAYIAN. "We provide sales teams with the know-how and comfort level to confidently develop strategic advertising solutions for their clients."
"The training provided by EMMIS INTERACTIVE ignited our entire team," said WQXI GM CHRIS YOUNG. "We now have powerful technology to service our customers more completely and provide them with multi-touchpoint campaigns along with measured results -- the kind of business analytics that allow us to compete favorably with new media."