Peter Schwartz Joins Cumulus/San Francisco
June 10, 2008 at 1:49 PM (PT)
CUMULUS has named PETER SCHWARTZ VP/Dir./Sales for its SAN FRANCISCO cluster of Sports KNBR-A and KTCT-A, Classic Rock KSAN and AAA KFOG, effective JUNE 23rd. Previously, SCHWARTZ was VP/GM for CBS Radio AC KYXY and Hot AC KCSF/SAN DIEGO.
"PETER's background and experience in this business, especially at the GM level, will serve him and the company very well," SVP/Market Manager TONY SALVADORE stated, "He certainly knows what it takes to lead from the top, the revenue and growth part of these incredibly important radio stations are in good, creative, aggressive and intelligent hands."
"I've enjoyed my 10+ years at CBS RADIO and now look forward to this next step and the chance to work with these significant SAN FRANCISCO brands," SCHWARTZ said. "Throughout my radio career, I've known of this group of stations and have always admired their position in the SAN FRANCISCO radio market and community. I look forward to working with the flagship sports franchises in the BAY AREA, as well as two of the top music radio stations in the market."