K-BIG To Do Biggest Car Giveaway Ever!
December 22, 2005 at 3:30 PM (PT)
CLEAR CHANNEL Hot AC KBIG/LOS ANGELES is set to do the biggest car giveaway in the history of L.A. radio (or any other market) with "Free Car Friday" -- that's a brand-new Toyota or Scion car a week! 52 weeks. 52 cars. 52 winners, beginning JANUARY 20th.
"We’re talking about more than one million dollars worth of new vehicle inventory," said KBIG PD DAVID 'CHACHI' DENES. "No station in the country has ever done a car promotion on this level. This is exactly the kind of blockbuster deal that will drive increased listening and ratings. In L.A., we practically live in our cars. People spend as much time behind the wheel as they do at home. Winning a brand-new car can be a life-altering experience."