Greater Media To Fly On Redlasso's 'Air2Web'
June 12, 2008 at 2:47 PM (PT)
REDLASSO has pacted with GREATER MEDIA to be the first client for its AIR2WEB service. AIR2WEB is an online platform that allows radio stations to search, clip, and upload its content to its own website and to allow that content to be shared online.
AIR2WEB enables stations to further monetize and extend the life of their content by virally spreading show sound bites or interviews online, drawing attention to their programming, while maintain control of its usage. It provides real time access to content for its owners. Through the REDLASSO platform, radio stations are able to maintain total control of their content and accurately track clip usage and listenership.
"GREATER MEDIA and WMMR are the first radio stations in the country to adopt the REDLASSO patent pending technology to extend their branding and monetization capabilities," REDLASSO CEO AL
MCGOWAN said. "As such, they are big believers in the REDLASSO platform, We are fortunate to have such a prominent player in radio as our first AIR2WEB client. We look forward to long, fruitful relationship with them, as well as teaming up with other stations."
"While we offer a full-length, daily podcast of the PRESTON AND STEVE morning show, the REDLASSO/HIGH-FIVE section lets us offer shorter highlight ‘clips’ of special moments from their show, more likely to be shared with fans and potential converts," WMMR PD BILL WESTON noted.