MySpace Revamps: Not Just For Teens Anymore?
June 13, 2008 at 1:36 PM (PT)
It's readily apparent that MYSPACE is going through growing pains of sorts. The NEWS CORP. online lifestyle WOODSTOCK is revamping its site in an effort to increase membership and make it easier to navigate. The changes are expected to go live next WEDNESDAY, JUNE 18th. According to the AP, the bottom line to these changes is that MYSPACE has a strong desire to lose its image as a teen and young adult hangout.
To do that, the operators are improving its search capabilities, so to better integrate results within MYSPACE -- other users, music, video, etc. -- and the Web at large. The most relevant tab will be automatically highlighted, and users will soon have the ability to filter searches by location, gender or age. They're also adding a new navigation bar, which will provide easy access to messaging, friends and other features from anywhere on the site.
we reached a point where MySpace in its original incarnation had peaked in a way
Jumped The Shark?
MYSPACE Co-Founder/Pres. TOM ANDERSON admitted that the renovation is just one step in effort to shed its teen/young adult image. "We felt like we reached a point where MYSPACE in its original incarnation had peaked in a way," he told AP. "We were wondering how we can expand our market and appeal to new people. We looked at some of the reasons why someone might not use MYSPACE."
On top of making it easier for the older consumer, MYSPACE hopes that cutting clutter--in terms of the number of display ads--would not only make it more visually appealing, but give added prominence to the remaining premium ads.
MYSPACE isn't alone in visually freshening up its site. Rival FACEBOOK is also being revamped.
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