CC Traffic Network Extends With Mio
June 16, 2008 at 5:13 AM (PT)
CLEAR CHANNEL RADIO’S TOTAL TRAFFIC NETWORK (CCTTN) has expanded its relationship with MIO TECHNOLOGY, a worldwide supplier of personal GPS navigation devices, for an additional two years. Under the agreement, CCTTN will provide reliable, real-time traffic data to MIO personal navigation devices, in exchange for MIO advertising their new products on CLEAR CHANNEL RADIO stations.
"When we first chose CLEAR CHANNEL’S TOTAL TRAFFIC NETWORK as our provider of real-time traffic, we looked for a service that could provide accurate, up-to-date information," MIO-N. AMERICA Sr. Dir./Sales & Product Management KIYOSHI HAMAI said. "The service has exceeded our expectations and we have seen a 512% explosion in growth from 2006 to 2007 in the number of personal navigation devices and are number four in both market share per units and in total dollar volume."
"Using a network of reporters, traffic cameras, embedded speed sensors, police scanners, and mobile reporters that compile real-time traffic, we control all of our content with strict operational processes to ensure the greatest real-time traffic service possible,: CCR EVP/Distribution Development JEFF LITTLEJOHN said. "We value our relationship with MIO and are thrilled to be working with them into the future."