Going Renegade In Saskatoon
June 16, 2008 at 10:44 AM (PT)
NEW WORLD COMMUNICATIONS VP/Fun N Games PAIGE NIENABER made a market visit to Top 40 client CFWD (WIRED 96.3)/SASKATOON -- you'll recall this was the station that launched as SANTA-FM (NET NEWS 4/14), and things got, um-uh, interesting.
PAIGE discovered that "another radio group RAWLCO" was having their corporate meetings in town, and it took all of, oh, three minutes and we had a mini-'Fugitive' contest on the air. Someone had broken into the station and stolen cash and concert tickets off the morning guys desk. This flowed naturally into hourly calls from the 'Ticket Bandit' who gave clues to her whereabouts.
"Totally coincidentally and absolutely unintentionally the clues led a horde of WIRED 96.3 listeners to a country club ... where RAWLCO was having their swanky formal awards dinner. Attendees were greeted by a phalanx of listeners asking everyone if they were the 'WIRED 96.3 Ticket Bandit'. Some even got into the clubhouse and were harassing patrons.
It doesn't get better then to have the morning guy from the crosstown heritage Top 40 C95 in town shout "F-k off!" at a group of people.