The Bone Cracks The Code
June 16, 2008 at 6:18 PM (PT)
MOMENTUM MEDIA MARKETING has entered into agreement with RASPRODZ (UK) LTD. to bring CRACK THE CODE, an interactive revenue generating radio promotion, to AMERICA. CUMULUS Classic Rock KDBN (93.3 THE BONE)/DALLAS became the first U.S. radio station to air CRACK THE CODE on APRIL 15TH.
"We were thrilled to be first with CRACK THE CODE in America," BONE PD GARY THOMPSON said. "Overwhelmingly, listeners tell me how addictive CRACK THE CODE is and that they love playing on-air and online. The imaging is dramatic and larger-than-life. It's groundbreaking!"
CRACK THE CODE was recently named "Best New Media Initiative" at the 2007 European Radio Awards at NAB in BARCELONA. Bridging the gap between traditional contesting and interactive gaming, CRACK THE CODE allows listeners to compete on-air and online to unlock a bank vault full of cash using four numbers and their phone touchpad or mouse.
For more information, check out www.momentummediamarketing.com.