Radio Revenues Drop In May
June 17, 2008 at 5:57 AM (PT)
Total radio revenues probably dropped about 5% or 6% in MAY, compared to the same month in 2007, according to JIM BOYLE, a veteran radio analyst with CL KING & ASSOCIATES. MEDIAPOST writes the bad news, based on an analysis of 20 out of 50 markets, dampens hopes that the slide in radio revenues was abating after APRIL's much smaller 1% drop.
As in previous months, BOYLE noted that small and mid-sized radio markets are faring much better than large markets, with many posting single-digit increases in ad revenue. However, the steep drops at radio stations in large markets more than offset these small-market gains.
A decline in the second quarter of 2008, as is widely predicted, would mark over a year of continuous losses.