HipCricket Appoints Kraig Kitchin To Board Of Directors
June 18, 2008 at 11:57 AM (PT)
HIPCRICKET has appointed KRAIG T. KITCHIN to its board of directors. KITCHIN served as Pres./COO of PREMIERE RADIO NETWORKS for 20 years until he left to start an entertainment industry consulting firm earlier this year.
"As the original social medium, radio can remain a leader. A key is leveraging TODAY’s mobile marketing solutions from HIPCRICKET which helps stations address the number of challenges facing the market at this time," said KITCHIN. "HIPCRICKET is the best in the business. Their mobile marketing software and client services are revitalizing radio by enabling stations to drive revenue, listenership and loyalty."
"KRAIG’s insights will be invaluable as we expand our leadership position in broadcast," said CEO IVAN BRAIKER. "He shares our interest in making traditional media interactive, thereby satisfying broadcasters’ hunger for a new revenue driver that provides advertisers with a more effective and measurable way to market their products and services. We are thrilled to have someone of KRAIG’s stature join our team in a senior advisory role."