Clear Channel, Cox, Cumulus, Inner City, Radio One, Saga Send Open Letter To Arbitron
June 22, 2008 at 7:29 PM (PT)
CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN, COX RADIO Pres./CEO BOB NEIL, CUMULUS Pres./CEO LEW DICKEY, INNER CITY BROADCASTING Pres./COO CHARLES WARFIELD, RADIO ONE CEO ALFRED LIGGINS, and SAGA Pres./CEO ED CHRISTIAN have sent a strongly worded, four-point letter about PPM citing Industry expectations and confidence concerns to ARBITRON Chairman/Pres. & CEO STEVE MORRIS, Pres./Sales & Marketing PIERRE BOUVARD, and Pres./Technology and Research & Development OWEN CHARLEBOIS.
The letter touches on these four key points:
We understand the need for and remain ardent supporters of having a high quality electronic ratings measurement tool for the radio industry. But, what Arbitron has produced to date does not meet our expectations of a high quality measurement tool.
1. 18-54 Sample Size /Sample Size Guarantee
2. 18-34 Sample Sizes (All Demos Including Ethnic)
3. Childrens (Age 6-11) Measurement
4. MRC Accreditation For Radio First Methodology Prior To Commercialization
While the letter specifically details the requests of these six powerful radio companies, there is no hint of what course of action that CLEAR CHANNEL, COX, CUMULUS, INNER CITY, RADIO ONE, or SAGA would take if ARBITRON doesn't fulfill their requests.
ALL ACCESS has learned that ARBITRON was also sent a copy of this letter, and ALL ACCESS has asked for comment.
To read the full text of that letter, just click here.