ESPN Radio Expands Online Affiliate Network
June 23, 2008 at 10:03 AM (PT)
ESPN RADIO is launching an expansion of its Online Affiliate Network, addilg ESPN RADIO online content to the websites of ESPN affiliates owned by RED ZEBRA BROADCASTING (WXTR-A-WWXT-WWXX (TRIPLE X ESPN RADIO)/WASHINGTON), GOOD KARMA BROADCASTING (WKNR-A (ESPN 850)/CLEVELAND, WAUK-A (540 ESPN)/MILWAUKEE, and WEFL-A (ESPN 760)/TEQUESTA-WEST PALM BEACH), and LINCOLN FINANCIAL MEDIA (KEPN-A/DENVER). The affiliate sites will integrate the ESPNRADIO.COM "Superstream" media player and other material and resources into their local websites.
"We’ve built an enormously vibrant and passionate community of sports fans through ESPN RADIO, our owned & operated stations, more than 350 affiliates nationwide and ESPNRADIO.COM," said VP, digital partnerships and radio, ESPN DIGITAL MEDIA MARC HORINE. "By extending our reach through this expanded online network, we can better serve local sports fans by delivering world-class content, and we will be able to offer a truly integrated national and local solution to advertisers."