Presslaff Interactive Revenue Hires Michelle Novak
June 23, 2008 at 10:56 AM (PT)
SAGA COMMUNICATIONS’ Programming Coordinator and Research Dir. MICHELLE NOVAK has been hired by PRESSLAFF INTERACTIVE REVENUE. PIR is the creator of the Dat-e-Base E-mail and text marketing platform.
"MICHELLE gets it. She knows the critical importance of database marketing and new media to enhance traditional media’s relevance, audience relationships and revenue," PRESSLAFF Pres. RUTH PRESSLAFF said. "I am so pleased that she’s chosen to join us, after her many years with SAGA."
"PRESSLAFF INTERACTIVE is the future," NOVAK said. "I've known RUTH and have worked with PIR’s products for many years. When choosing the next step in my career, I was 100% certain I could sell these products with complete confidence and look forward to working with client stations to grow their databases and revenue."
NOVAK can be reached at email@example.com or (203) 857-4277.