IBA's Toma To Kevin Martin: Flood Response 'Our Finest Hour'
June 23, 2008 at 11:44 AM (PT)
In a letter to FCC Chairman KEVIN MARTIN, IOWA BROADCASTERS ASSOCIATION Exec. Dir. SUE TOMA talked about radio's response to the current flooding tragedy and how increased regulations could make their job harder. IOWA stations have offered 24-hour, commercial-free coverage as events unfold, "providing viewers and listeners with up-to-the-minute information on evacuations, food banks and shelter locations," she wrote.
"Through all of the misery of the last few weeks, the one lifeline for Iowans has been the timely and often lifesaving information provided virtually non-stop by our local broadcast outlets," TOMA continued. "Across the state, local radio and TV stations have dedicated tremendous manpower, tireless resources and airtime to coverage of this unprecedented tragedy.
"I can't help but note that the Iowa floods come at a time when well-meaning but misguided activists are questioning broadcasters' commitment to localism. My response: Spend time in IOWA, and see first-hand how local radio and TV stations are serving our communities during perhaps the worst flooding in a century. IOWA broadcasters have once again proven their exemplary commitment to the communities that we serve, without the need for more mandates, paperwork and unnecessary regulation," she wrote.
"After working for IOWA's broadcasters for 17 years, I can say without hesitation: This is our finest hour."