Arbitron Diary Service Web Page Goes Live
June 23, 2008 at 2:50 PM (PT)
ARBITRON has launched a website for diary-measured markets as a "one-stop" information resource for subscribers in diary-measured markets of all sizes. The site provides visitors with easy access to online tutorials, on-demand training courses and other information focused on the unique needs of radio stations in diary-measured markets. The training options provide in-depth instruction on qualitative reporting, understanding research terminology and "how to" information on building an effective radio schedule.
On top of offering detailed information on ARBITRON’s qualitative lifestyle information services, there's a unique "Ask TOM" feature, where viewers can submit questions directly to ARBITRON’s newly appointed VP/Diary Market Development TOM O’SULLIVAN. "With all of the news and advancements in the radio industry today, ARBITRON’s diary work is often overshadowed and the maintenance and improvements overlooked by the industry," O’SULLIVAN said. "It’s important to keep in mind that even after PPM implementation, 250 markets will still be measured with the Diary. It has been our mission to maintain awareness of the diary method and to alert the market to the constant enhancements we are making to the service."
The site, located at http://www.arbitron.com/diary.
In MARCH of this year, ARBITRON announced a significant upgrade to its diary processing center with the opening of a new state-of-the-art facility in COLUMBIA, MD. The new venue is increasing productivity, efficiency and accuracy for diary processing.