New Award Set For Spots That Never Aired
June 24, 2008 at 10:20 AM (PT)
XHANG CREATIVE has launched a novel campaign for the LONDON INTERNATIONAL AWARDS (LIA) radio competition today. The IDA ("It Didn't Air") Award recognizes great produced radio creative that never saw the light of day. Entry for the competition has been discounted drastically to $75 per entry.
"Hell, we all have some great work that an account manager or client smashed to bits because it was too ‘creative’ or ‘out there’," said DOUG ZANGER, XHANG CREATIVE President and LONDON INTERNATIONAL AWARDS Jury President. "There’s nothing worse than busting your ass on some great radio creative only to see it go up in spectacular flames. Just because someone didn't like it, doesn't mean it shouldn't be recognized."
The campaign, at www.idaaward.com, is a lighter look at some of the pitfalls that radio creatives encounter in their daily routines. The artwork, created by GRAHAM BARRATT, creative director for the LIA, can be downloaded and printed for display in stifling work cubes or dank production studios. Additionally, IDA Award T-shirts, bric-a-brac and other sundry products can be purchased at CAFE PRESS. 100% of the proceeds will benefit THE FREEPLAY FOUNDATION at www.freeplayfoundation.org.