Premiere Networks All Over The Radar
June 24, 2008 at 4:51 PM (PT)
PREMIERE RADIO NETWORKS enjoyed great results in the JUNE 2008 RADAR 97 for its 17 networks. The release of RADAR 97 is the latest phase of a planned additional sample increase to a planned 300,000 respondents by the end of 2008. The RADAR 97 sample consists of 250,090 diary keepers/PPM panelists/respondents.
PREMIERE RADIO NETWORKS achieved the highest percentage weekly reach among all eight RADAR network groups for Persons 12+, Adults 25-54, and Adults 18-49. Additionally, 29% of PREMIERE RADIO’s total weekly reach (30.9 million Persons 12+ listeners) are exclusive to PREMIERE RADIO NETWORKS. PREMIERE'S FEMALE FOCUS was the only RADAR-measured network to feature a percentage female composition of 68 percent or higher.
"Today’s release of RADAR 97 data reinforces the dominant reach capabilities of our industry," PREMIERE RADIO NETWORKS Pres. CHARLIE RAHILLY stated. "We're happy to bring our clients and advertisers targeted and innovative ways in which their marketing needs can be maximized."