WMCS Dumps ESPN Nights, Adds Rev. Al
June 25, 2008 at 10:06 AM (PT)
MILWAUKEE RADIO ALLIANCE Talk WMCS-A/MILWAUKEE is dumping its ESPN feed at night to go Talk and Music. According to the MILWAUKEE JOURNAL SENTINAL, the reason for the move is that Sports WAUK-A's move from 1510 to 540 have it a 24-hour signal, enabling it to air ESPN 24/7. Taking over at 1510 is WRRD-A, which is airing ESPN Deportes Spanish-language programming.
The format dominoes gives WMCS the chance to add REV. AL SHARPTON’s syndicated show, airing live from noon to 3p weekdays, as well as midnight to 3a TUESDAY through FRIDAY nights. The new show pushes ERIC VON’s show back an hour, to the 3-to-7p, with CASSANDRA MCSHEPARD’s show shifting to 10a to noon. WMCS PD TJ heads off the air to concentrate on programming,