Saga/Des Moines Raises Flood Relief Donations
June 25, 2008 at 10:32 AM (PT)
SAGA's DES MOINES RADIO GROUP teamed up with MINNESOTA broadcasters and the AMERICAN RED CROSS for "Send It South -- Relay for Relief" from 7a-10p on FRIDAY (6/20) to raise money for flood victims in IOWA and SOUTHERN MINNESOTA. The event began in NORTHERN MINNESOTA and aired in 12 markets in the state, moving hour-by-hour to the south.
It stopped at the DES MOINES RADIO GROUP with a live broadcast on KIOA. The daylong effort was reinforced with live announcements and website donations on all six DMRG stations -- Oldies KIOA, AC KLTI (LITE 104.1), Hot AC KSTZ (STAR 102.5), Active Rock KAZR (LAZER 103.3), Adult Standards KRNT-A and Religious KPSZ-A (Praise 940).
The "Send It South" donations have approached $45,000 and donations are still being collected. Iowans can continue to donate to the RED CROSS Disaster Relief Fund for flood victims at http://www.desmoines-redcross.org.