Starbucks Backing Aways From Music Sales
June 26, 2008 at 6:57 AM (PT)
The music selection at STARBUCKS is about to get slimmer than a skinny latte, writes TODAY's NEW YORK POST. STARBUCKS -- which in recent years has generated as much buzz around its efforts to sell CDs as it has for its java -- confirmed YESTERDAY that it plans to dramatically reduce the amount of music it sells in its stores starting this FALL, amid a larger retrenchment.
As part of the downsizing, STARBUCKS will slash the number of album titles it sells in its stores from upward of a dozen, to just four. In the process, CD racks currently deployed in more than 6,500 STARBUCKS locations in the U.S. and CANADA will be removed in SEPTEMBER.
The announcement comes on the heels of a shakeup of the company's entertainment division in which the division's Pres. KEN LOMBARD, was let go and day-to-day operation of its label HEAR MUSIC, home to PAUL MCCARTNEY among others, was turned over to joint-venture partner CONCORD MUSIC GROUP.
"By focusing our CD offerings on a hand-selected group of no more than four titles at a time, we will be able to build on our trusted curatorial voice and tell a story with each title we recommend to our customers," a company spokesman said.