Poll: Imus Shouldn't Be Fired For 'Pacman' Quip
June 26, 2008 at 5:11 PM (PT)
When in doubt ... conduct a poll! A new national study conducted by HCD RESEARCH found that a clear majority believe that DON IMUS should not be fired over the remarks he made about DALLAS COWBOYS cornerback ADAM "PACMAN" JONES' arrest record.
After showing 356 Americans a video of the comments made by IMUS -- as well as his explanation for them -- 74% of non-African Americans said he shouldn't be fired over them, compared to 15% who did. Among African-Americans, 59% said his words weren't a firing offense, while 22% said they were.
The reaction before IMUS' explanation was significantly different. Based on the original comments alone, the ratio of non-African Americans who say he shouldn't get fired vs. those who do was 30% fired to 48% not fired. However, among African-Americans, 49% said IMUS should get fired, while 38% said he shouldn't.
Why the change of opinion after IMUS' explanation? According to the survey, 68% of Non-African Americans and 55% of African-Americans think IMUS' origins comments were taken out of context. To view believability curves and detailed results go to: www.mediacurves.com.
As to who paid for HCD RESEARCH to conduct this poll ... that was not disclosed.