Star 94 Contest Takes A Backseat To Reality Shows
June 27, 2008 at 5:07 AM (PT)
LINCOLN FINANCIAL Top 40/Mainstream WSTR (STAR 94)/ATLANTA is reviving a classic DAN BOWEN promotion with "STAR 94's Ultimate Reality Show," which kicks off MONDAY AFTERNOON, JUNE 30th at PERIMETER MALL. STAR 94’s CINDY & RAY Show will be LIVE from the mall to capture all the excitement as eight complete strangers prepare to get inside two brand new MERCURY MILANS ... to live there 24 hours a day, seven days a week with nothing to do except sit.
And when they say "nothing," they mean it: No TV. No pillows. Not a single luxury. For kicks, they do get out every three hours to use the restroom.
BOWEN, the PD of STAR 94, ran a somewhat more primitive version of this when he was Promotion Director at WNCI/COLUMBUS way back in ... well, let's just say the year began with a 19. This time, though, thanks to modern technology, the "exploits" -- as inactive as they may be -- will be exposed on the air as it unfolds on STAR 94 and online to the world with live web cams at www.11alive.com.
The goal, of course, is to last in the car longer than anyone else to win the car .. or what's left of it. However, STAR 94 listeners and the contestants themselves will get to vote people out of the car. There will also be a wild series of reality show challenges, such as "Finish The Lyric" for extended cell phone privileges.