WJIS Morning Show, Matthew West Travel Florida
June 30, 2008 at 5:44 PM (PT)
RTN Christian AC WJIS (THE JOY FM 88.1)/SARASOTA, FL morning show "The Morning Cruise" and SPARROW RECORDS artist MATTHEW WEST traveled about a third of the state of FLORIDA during a one-week morning show tour called "The Summer Cruise 3" from JUNE 23rd to 27th.
Each day WEST hid morning co-host CARMEN'S pink flamingo somewhere in the vicinity of the tour's stop. WEST then joined "The Morning Cruise" for its live morning broadcast where the listener who found and returned the pink flamingo won two tickets to DISNEY’s "Night of Joy," where WEST is one of the scheduled performers in SEPTEMBER.
The tour attracted over 4,000 listeners at nine separate stops. Each listener had the opportunity to register for a "Night of Joy" vacation package, win prizes, meet MATTHEW WEST and the morning show hosts BILL MARTIN, DAVE CRUSE and CARMEN WEST, and hear WEST perform acoustic sets.
“This week has been about building community, and I can’t think of a better way to do it than this,” said WEST.
Video and audio highlights are available here.