HipCricket Hires Dennis McCormick As VP/Sales
July 1, 2008 at 6:33 AM (PT)
HIPCRICKET has appointed DENNIS MCCORMICK as VP/Sales And Client Development. MCCORMICK's background includes both radio and television in SEATTLE.
"Broadcast leaders, brand managers and agencies are increasingly looking for innovative ways to grow revenue while increasing listenership, viewership, engagement and loyalty," said MCCORMICK. "Integrating mobile into campaigns is a surefire way to achieve these desired results -- and quickly. HIPCRICKET is a leader in the industry, having implemented more than 17,000 mobile campaigns, and I am excited to be part of a company that is helping clients generate results today."
"HIPCRICKET has developed a reputation for accelerating revenue and creating loyalty for brand leaders, agencies and broadcast entities," said Pres./COO ERIC HARBER. "With extensive experience and proven success in broadcast as well as with brands, DENNIS’ expertise and proven track record in terms of sales and revenue growth is an invaluable asset."