Arbitron Sets PPM Training Sessions
July 1, 2008 at 8:24 AM (PT)
ARBITRON has introduced the PPM Passport Training Program, a series of complimentary advanced sessions to help advertising agencies successfully plan and buy media using PORTABLE PEOPLE METER ratings.
The program consists of two prerequisite sessions, "PPM 101: Overview and Planning and Buying in a PPM World," followed by seven advanced sessions, of which three must be completed. "PPM Myth Busters," "Going Beyond Ratings," "Sports, Events & Promotions," "PPM Radio & Ethic Audiences," "Planning with PPM Radio Data," "How Reach & Frequency Work," and "PPM Software & Data."
At the end of the program, trainees will receive a certificate of completion as well as recognition on the ARBITRON Web site as an on-staff PPM expert.
To date, ARBITRON has trained more than 12,000 people since JANUARY 2007. To register for a course, log in to www.arbitrontraining.com.