Bennett Zier Named CEO At Air America
July 1, 2008 at 12:23 PM (PT)
BENNETT ZIER has been tapped as the new CEO of AIR AMERICA.
The former CEO of RED ZEBRA BROADCASTING and top local executive with CLEAR CHANNEL RADIO/WASHINGTON and BALTIMORE will be working in NEW YORK to head up AIR AMERICA’s on-air, online and video projects. He’ll continue to live in the WASHINGTON area and remain a director with UMANSKY, WYATT, ZIER, the management and marketing consulting group he formed with former ARNOLD WORLDWIDE WASHINGTON Chief KEN UMANSKY and CLEAR CHANNEL colleague JEFF WYATT.
ZIER said, "Where AIR AMERICA saw engaged voters, I see engaged audiences. To reach those audiences of listeners, readers and viewers, plans are in place to create more interactive Web content and video that will air on both broadcast television and the Internet."
The new job comes at a watershed moment in political history, which ZIER said was one of the draws.
"One of the things that inspired me to take on this position is that I have never seen a groundswell from a political standpoint like this in my lifetime," he said.
"BENNETT brings a wealth of successful experience to this role at AIR AMERICA MEDIA, ranging from launching and growing stations to running broadcast companies in WASHINGTON, NEW YORK and BOSTON," said AIR AMERICA MEDIA Chairman CHARLIE KIREKER in a statement. "Since we recruited him to our board in APRIL, BENNETT has demonstrated the leadership skills necessary to build AIR AMERICA into a significant business while working with President MARK GREEN and the rest of our management team."