Rush Limbaugh Renews With Premiere
July 2, 2008 at 10:46 AM (PT)
PREMIERE RADIO NETWORKS has inked RUSH LIMBAUGH to a new long-term deal that includes his daily show and 90-second "RUSH LIMBAUGH MORNING UPDATE" feature. PREMIERE, in partnership with LIMBAUGH, will also continue to oversee "THE LIMBAUGH LETTER" newsletter and RUSHLIMBAUGH.COM. Terms were not disclosed, although in an article to be published in the NEW YORK TIMES MAGAZINE this SUNDAY, LIMBAUGH says that the deal is for $38 million a year for eight years plus a $100 million signing bonus.
This is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors.
"This is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors," said LIMBAUGH. "I’m having more fun than a human being should be allowed to have. There’s a relationship between the audience and the host here that is second to none. We’re going to continue to provide Broadcast Excellence and have a lot of fun along the way."
PREMIERE President CHARLIE RAHILLY said, "The RUSH LIMBAUGH Show enjoys an unprecedented platform of radio affiliates. Plus, advertisers harness the intensity of listener engagement -- no one’s 'word of mouth' about a product or service delivers more impact than Mr. LIMBAUGH's. The PREMIERE team is proud to partner with Mr. LIMBAUGH deep into the next decade."
CLEAR CHANNEL RADIO President and CEO JOHN HOGAN, who signed his own renewal deal this week, added, "Broadcasters of RUSH's quality come along once in a lifetime. We’re privileged to continue our relationship which is unprecedented in the history of our industry."
LIMBAUGH celebrates the show's 20th anniversary this AUGUST.