WLUM Hires Stephen Kallao For APD/Afternoons
July 2, 2008 at 10:45 AM (PT)
MILWAUKEE RADIO ALLIANCE Alternative WLUM (FM 102/1)/MILWAUKEE names STEPHEN KALLAO as APD/PM drive, effective JULY 14th. KALLAO replaces APD/middayer CHRIS CALEF, who resigned (NET NEWS 6/23) to pursue an MBA degree from the UNIVERSITY OF WISCONSIN.
KALLAO was last doing nights/imaging at FINEST CITY BROADCASTING Alternative XTRA-F (91X)/SAN DIEGO. His Alternative resume includes KFMA/TUCSON, KNRK/PORTLAND and KQXR/BOISE. KALLAO and WLUM PD JACENT JACKSON worked together at KQXR and posted some of the highest shares nationally in the Alternative format.
JACKSON commented, "I love KALLAO's use of hyperbole. He also really completes the puzzle here at FM 102/1 and we are now poised to become one of the most successful stations in the format. Coincidentally, because of the land available surrounding our studios, we will also be able to sell high quality, soft and silky ALPACA rugs. We're pleased that our suburban studio location in MENOMONEE FALLS has helped us to land such a talent."
"I am coming to WLUM to renew my faith in radio." stated KALLAO. "It will be fun and will require much less overhead than starting an ALPACA farm."
Meanwhile, JACKSON will shift from PM drive to middays.