Cellecast's CellGrams Spreads Clips' Viral Exposure
July 2, 2008 at 11:36 AM (PT)
CELLECAST has announced the development of CELLEGRAMS, which allow listeners of a radio program on CELLECAST to easily share memorable utterances by hosts with others. When a profound moment is heard, the listener can bookmark and send that precise program clip right from their phone for someone else to hear.
"Until now, great moments in radio vanish into the ether the moment they are heard," CELLECAST founder/CEO ANDREW DEAL said. "We've created a very simple way to virally share radio in a way that anyone can do, simply by pressing 3 while listening ... The addition of CELLEGRAMS enhances our claim that radio can lead in a new media landscape. We believe in the power of radio and are leading in the NAB 2020 initiatives."