Charlotte Loses Spanish-Language Programming
July 7, 2008 at 12:09 PM (PT)
A drama that had been playing out for a week on Spanish radio ended THURSDAY with the news that talk and information station RADIO LIDER would cease programming on SATURDAY, reports THE CHARLOTTE OBSERVER. WNOW-A (1030 RADIO LIDER)/CHARLOTTE's first Spanish station, is programmed by ORBIMEDIA COMMUNICATIONS and leases the radio signal from DAVIDSON MEDIA GROUP. This does not affect Mexican Regional sister WNOW-F.
ORBIMEDIA and DAVIDSON were unable to come to financial terms on continuing RADIO LIDER.
Word of the impasse surfaced last week when the station's best-known host, AURA MARIA GAVILAN-POSSE, announced on her morning show that ORBIMEDIA could not afford to meet DAVIDSON's price for the station and might not continue.
DAVIDSON leased the signal for $25,000 a month and was raising the price to $30,000, said JULIAN POSSE, President of ORBIMEDIA and GAVILAN-POSSE's husband. He said he offered DAVIDSON $1.6 million for the station and its license, but DAVIDSON held firm to a price of $2.2 million.