N.Y. Giants Sign Up For PPM
July 7, 2008 at 11:47 AM (PT)
ARBITRON and THE NEW YORK GIANTS football team have signed a contract for PORTABLE PEOPLE METER custom radio ratings services in New York.
"The ability to look at each game and see how many people are really listening is groundbreaking for us," said Chief Marketing Officer MIKE STEVENS. "PPM data will provide us with game-by-game insights that we were never able to see before. We know that Giants fans are passionate about their team and will tune in so they never miss a game. We can now deliver valuable insight about our audience base and demonstrate to advertisers that sports radio is a unique format for reaching one of their most valued demographics."