Arbitron Panelists Wake Up To New PPM VIP Service
July 8, 2008 at 8:28 AM (PT)
ARBITRON will offer a free, customized concierge service targeted to PORTABLE PEOPLE METER survey participants between the ages of 18 and 34. The user-controlled, web-based, telephone wakeup and reminder service is designed to improve compliance by increasing the day-to-day contacts between the PPMTM respondents and ARBITRON’s ongoing panel relations efforts.
Called the "PPM VIP Service," PPM panelists in NEW YORK, HOUSTON and PHILADELPHIA who live in households with a person age 18-34 in residence can use the personal digital calendar service to help keep track of their schedules. Once a panelist activates the service, they can receive alerts and reminders on as many as five different numbers.
"We’ve made tremendous strides in improving the representation of 18-34 year olds in all our PPM markets," said Pres./Technology and Research & Development OWEN CHARLEBOIS. "We’ve seen double-digit increases in DDI performance for 18-34 across the board, with equally significant increases for blacks and Hispanics in that demographic. The increase in sample has also markedly improved the proportionality of our PPM samples in terms of age, race, ethnicity and language preference. The PPM VIP Service is just one of many tools and programs we are using to enhance sample quality in our continuous improvement programs."