Casa 106.7 Flips To Latin Rhythm In Dallas
July 8, 2008 at 2:38 PM (PT)
LIBERMAN Top 40/Rhythmic KZZA (CASA 106.7)/DALLAS makes the programming move from Top 40/Rhythmic to Latin Rhythmic as PD AL FUENTES flips the station's music mix from 80% English and 20% Spanish to 80% Spanish and 20% English.
FUENTES tells ALL ACCESS, "We saw that 90% of our audience was Latino so we felt we are now targeting our listeners with a better product." FUENTES added, "From a programming/sales perspective, this move completes the package for LIBERMAN/DALLAS. We cover all the Spanish formats and demographics now."