Cumulus Ratings RFP Brings Field Testing
July 9, 2008 at 6:14 AM (PT)
While CUMULUS COO JOHN DICKEY declined to tell ALL ACCESS exactly who was involved in the field testing of the company's alternative diary methodology in markets 101+, he was very positive about where the process is, which began earlier this year with an RFP (NET NEWS 4/21) and (NET NEWS 5/14).
"We have some big research names involved in the process and based on what I see so far, we are fairly confident that we are going to have some news in JULY and will have some real solutions to talk about. The overriding thing is to come up with the right product -- it's not about a time line.
There is a lot at stake for the industry to get this right. And, when all is said and done I believe we will have a better ratings product with a better value proposition.
"This is a serious endeavor," DICKEY said. "There is a lot at stake for the industry to get this right. And when all is said and done, I believe we will have a better ratings product with a better value proposition."