First Broadcasting Merges With Cavalry Media Services
July 10, 2008 at 8:19 AM (PT)
Private equity firm ALTA COMMUNICATIONS has acquired CAVALRY MEDIA SERVICES and will merge it with recent acquisition FIRST BROADCASTING INVESTMENT PARTNERS to form BROADCAST MANAGEMENT AND TECHNOLOGY, LLC. GARY LAWRENCE, current CEO of FIRST will become the CEO of BMT and CAVALRY’s Managing Director/COO JAY MEYERS will join as Pres./COO. LAWRENCE and MEYERS will join ALTA partners BRIAN MCNEILL and BOB EMMERT on the Board of Directors of the new entity.
Commented EMMERT, "GARY LAWRENCE and his team have built FIRST BROADCASTING into the leading company in the broadcast industry in the areas of spectrum technology, proprietary software development and technical upgrades. And, JAY MEYERS has built CAVALRY into the industry’s leading management consulting firm. The CAVALRY acquisition and subsequent merger of the two companies enables us to expand our offerings to the industry across the fullest range of broadcast management and technical services."
"This transaction makes BMT the definitive leader in all aspects of broadcast spectrum technology and management services," said CEO GARY LAWRENCE.
Said MEYERS, "The growth of CAVALRY since it began has been one of the most rewarding experiences of my career. Merging it with the many assets of FIRST BROADCASTING will set BROADCAST MANAGEMENT AND TECHNOLOGY, LLC apart from any other firm providing services to the broadcast industry."
Rounding out the executive team of BMTllc are HAL ROSE, EVP/Business Development, NEIL READ, EVP/Finance-CFO and BOB DENNY, EVP/Technology.