Dees Entertainment's DDn Mobile Brings Content Closer To Listeners
July 10, 2008 at 11:02 AM (PT)
DEES ENTERTAINMENT has created DDn MOBILE, which enables radio stations and content providers the ability to create and maintain a closer bond with their audiences through direct, mobile-based communication. After years in development, DDN MOBILE has been in development for years and is now ready for market-wide release.
"We have been testing the system for the past five months on THE RICK DEES WEEKLY TOP 40 and RICK’s morning show on MOVIN’ 93-9 in LOS ANGELES," DEES ENT. Dir./Sales and Marketing JOSH COOPERMAN said, "and the results have been nothing short of amazing. RICK can create and execute text campaigns on the fly and have them up in minutes. The best part is how listeners are responding, they want this type of interaction which has created some remarkable opportunities for advertisers."
"I love this technology," DEES said."It gives me a new way to interact with my listeners and get them involved in the show. In a fragmented media world, listeners want to have their voices heard, DDN MOBILE provides that access and they reward us for that access by listening longer.".