Study: Podcasting Leans Heavily To Men
December 29, 2005 at 1:34 PM (PT)
Despite all the media and techno-hype, according to MEDIAWEEK, a study by PODTRAC shows that among 1000 Internet users surveyed, only a third had ever heard of podcasting, and of that group only 32% had ever heard a podcast.
Among the group that had heard a podcast 78% were men. PODTRAC maintains the adoption of this technology tracks similarly to early Internet users. for the full story, just click here.