Corus Chooses Emmis Interactive For Radio
July 11, 2008 at 7:05 AM (PT)
EMMIS INTERACTIVE has entered into a partnership with CANADIAN broadcaster CORUS ENTERTAINMENT.
"Over the past year we have been working with EMMIS INTERACTIVE to develop deeper and richer revenue streams at the local level," said SPLICE INTERACTIVE MEDIA GM DAVID HUSZAR SPLICE INTERACTIVE provides interactive services to CORUS radio properties. "Revenues in the markets served by EMMIS INTERACTIVE have collectively increased 40% versus the prior year giving us tremendous momentum as we crossover to a new fiscal year on SEPTEMBER 1st. We've enjoyed working collaboratively with a company that shares our approach to strategic selling and look forward to expanding on this partnership."
"We decided to partner with EMMIS INTERACTIVE because we were looking for a way to augment the interactive franchise we had already developed," said CORUS Pres. JOHN HAYES. "With EMMIS INTERACTIVE's proven ability to mobilize interactive revenue, we can offer our advertisers powerful and unique opportunities. EMMIS Interactive has developed a proven model for local broadcasters, and adding their expertise to our established efforts gives us a significant advantage in the marketplace."