Beasley Launches Miami 'Pirate'
July 14, 2008 at 7:15 AM (PT)
Another "pirate" station has gone on the air in SOUTH FLORIDA, but this one's perfectly legal, as BEASLEY launches a stream with Caribbean music -- reggae, soca, calypso, dancehall, and roots -- called "96 DASH 2 PIRATE RADIO" on the HD-2 channel of Top 40 WPOW (POWER 96)/MIAMI. The new stream apes the format of the countless illegal low-power FM broadcasters dotting the dial throughout MIAMI-DADE, BROWARD, and PALM BEACH COUNTIES, said the company in a press release, "with sassy delivery and imaging that capture the essence of pirate radio, while abiding by the rules."
WPOW GM THOMAS MANNING said, "With the ethnic diversity in SOUTH FLORIDA, PIRATE RADIO provides a genre of entertainment that really caters to a core segment of the population. And as listeners in general are increasingly more vocal about music choices, this should definitely fill a void in the SOUTH FLORIDA community."
"With SOUTH FLORIDA being the pirate radio capital of the world, this was a natural for us!" added PD TOM CALOCOCCI. "It’s also a great way to get people excited about HD radio and the free choices that are available –- and now that includes 96 DASH 2 PIRATE RADIO."