Oldies Show On WBT-A Cancelled
July 14, 2008 at 8:37 AM (PT)
GREATER MEDIA News Talk WBT-A/CHARLOTTE's SATURDAY night show, a throwback to radio's glorious era of the '50s, '60s and '70s, has ended its run, a victim of the times, writes THE CHARLOTTE OBSERVER.
Playing old music costs money -- there's still licensing fees involved. PD BILL WHITE, a champion of the show, said they were facing a bill of up to $30,000 a year to spin the oldies. Music stations build those fees into the budget, but a news-talk station like WBT-A couldn't make it work. Advertising wouldn't cover the cost.
"I understand completely," host "BOOMER" VON CANNON said FRIDAY. "As I told one of the guys, ‘Hey man, that's show business.'"
WBT-A's 50,000-watt nighttime signal covers the EAST COAST. In addition to listeners across the CAROLINAS, VON CANNON would get song requests from NEW ENGLAND to FLORIDA. Once a listener called in while driving on THE PENNSYLVANIA TURNPIKE.