SBMGE Names Jennifer Schaidler EVP/Sales
July 14, 2008 at 3:46 PM (PT)
SONY BMG MUSIC ENTERTAINMENT has named JENNIFER SCHAIDLER EVP/Sales. She will oversee SONY BMG’s combined physical and digital sales division, working with the company’s various labels and divisions to break new artists, and build an even stronger retail presence for established artists. Previously, she was VP/Music/MP3/Mobile Electronics for BEST BUY.
"JENNIFER understands retail better than just about anyone else in the business, and her extensive knowledge and experience will be a strong asset for SONY BMG," SBMGE Pres./Global Digital Business & U.S. Sales THOMAS HESSE stated. "I look forward to working closely with her as we build innovative new sales initiatives that make the most of the complementary worlds of physical and digital sales, and deliver real value for both our artists and the retail community.
"I'm delighted to be joining SONY BMG," SCHAIDLER said. "The company is home to absolutely amazing artists, a broad array of legendary record labels, and some of the best executive talent in the business. It’s both a personal pleasure and a professional honor to be joining the company’s management team, and I look forward to working with the entire sales team as we develop strategies that span the physical and digital worlds, and deliver meaningful results."