Triton And NewMedia Offer Stations Social Networking Platforms
July 15, 2008 at 10:18 AM (PT)
TRITON MEDIA division TRITON DIGITAL is forming a strategic partnership with NOWMEDIA CORP. in order to provide NowMedia’s RADIO 3.0 product to broadcasters and other content providers. The goal: provide radio stations the ability to effectively create their own social networks.
RADIO 3.0 is a complete social broadcasting platform that incorporates live interactivity and community within a station’s website. Stations can stream live video of in-studio talk shows or from remotes, be they concerts or advertiser-supported promotions. Listeners can interact with on-air personalities during live remotes and to one another through the interactive media player and personal profile pages. Additionally, RADIO 3.0 provides widgets that enable the events to be viewed within FACEBOOK, MYSPACE or any third-party website where the widget has been embedded.
"We are excited to partner with TRITON to deliver live, interactive broadcasting to professional broadcasters and bring our innovative web-based platform to radio station listeners, NOWMEDIA Co-founder KEVIN BROMBER said. "To support the needs of innovative radio stations, we have extended our next generation broadcasting platform to include industry standard royalty tracking, rich media advertising and web metrics provided by ANDO MEDIA."
"TRITON continues our commitment to local radio station empowerment with NOWMEDIA’s leading interactive broadcasting and social media solution," TRITON Co-founder/COO MIKE AGOVINO said. "Partners are critical to TRITON’s mission of providing local media with the ability to alter, enhance and create new distribution of content. Audience engagement, interactive content and revenue generation tools are critical to bridging the gap between traditional and new media. We believe that local radio stations that engage their audiences with new, interactive capabilities will have a significant edge in competing for ad revenue over those that don't. We are pleased that NOWMEDIA has invested in a solution that makes it easy for radio stations to adapt."