MMTC Asks FCC To Name Compliance Officer
July 16, 2008 at 8:53 AM (PT)
THE MINORITY MEDIA & TELECOMMUNICATIONS COUNCIL has asked the FCC to name an official to act as a compliance officer overseeing its new rule banning discrimination in the placement of broadcast advertising. The rule took effect YESTERDAY (7/15).
In a letter to FCC Chairman KEVIN MARTIN, MMTC Exec. Dir. DAVID HONIG requested the compliance officer, who would make sure that broadcasters were aware of what was required of them under the new rules.
The rule is designed to prevent advertisers from avoiding buying time on African-American or Hispanic stations by requiring broadcasters renewing their licenses to "certify that their advertising-sales contracts contain nondiscrimination clauses that prohibit all forms of discrimination."