Radio Express Toasts New Heineken Sponsorship
July 16, 2008 at 3:06 PM (PT)
International syndicator RADIO EXPRESS has secured sponsorship from HEINEKEN for its "World Chart Show" in 31 countries across the CARIBBEAN and CENTRAL AMERICA. The show will reach audiences in two languages, as "The Heineken World Chart Show with PJ BUTTA" in English, and as "El Heineken World Chart Show con JULIETA" hosted by JULIETA RAMIREZ in Spanish.
"The show is fully customized with HEINEKEN content, including reports from HEINEKEN events around the world and information on innovations and activities for the brand like Green Synergy," HEINEKEN/CARIBBEAN and CENTRAL AMERICA's GAYLE HARRISON said.
"This is the largest multi-country barter deal we've seen this century," added RADIO EXPRESS CEO TOM ROUNDS. "Branded entertainment sponsorship is certainly the most cost-effective method of reaching consumers across a huge territory."
Based in BURBANK, CA, RADIO EXPRESS has become the world's leading independent exporter of radio programming since its launch in 1985.