Graeme Ferguson Joins Sony BMG UK
July 21, 2008 at 4:35 AM (PT)
SONY BMG UK has appointed former VODAFONE Dir./Content GRAEME FERGUSON to the newly-created role of SVP/Digital And Strategic Partnerships, reports MUSICWEEK. FERGUSON will start in SEPTEMBER and will focus on increasing digital market share and driving revenue growth through innovative digital and brand partnerships.
FERGUSON said, "I'm excited to be joining such a forward looking organisation at such a challenging and interesting time."
SONY BMG UK Chairman GED DOHERTY adds, "We are determined to give music fans more and more ways to interact with our music. GRAEME' s understanding of brands and digital content will be invaluable to us in achieving that goal. I am delighted that he is joining our company."