Mediabase, Emmis Extend Pact
July 22, 2008 at 9:59 AM (PT)
MEDIABASE has agreed to extend its exclusive music monitoring contract with EMMIS-owned music formatted radio stations nationwide. MEDIABASE, which monitors more than 1,800 radio stations in 175 U.S. and Canadian markets, continues to provide airplay data to nearly 1,800 affiliate radio stations and every major broadcast group.
"We're very proud to provide EMMIS’ top-notch programmers with the absolute best airplay data in the business," MEDIABASE President and PREMIERE RADIO NETWORKS EVP RICH MEYER stated,
Added MEDIABASE SVP/Music Initiatives ALISSA POLLACK, "Today, it’s vital that the radio and music industries work closely together to cross promote each other’s businesses. This partnership helps us accomplish that goal."
"The EMMIS programmers continue to utilize MEDIABASE on a daily basis to make essential programming decisions," EMMIS Radio Pres. RICK CUMMINGS stated, "We are pleased to again renew our exclusive relationship with MEDIABASE."