Michaels Hints At Tribune's Future
July 24, 2008 at 5:35 AM (PT)
While radio revenues continue to lag, these are not happy days in the newspaper business, either. At TRIBUNE newspapers, Chairman/CEO SAM ZELL puts it this way, writes FOLLOWTHEMEDIA.COM, "We’re looking at some of the worst advertising numbers in the history of the world," he said. "I have a responsibility to keep this business alive when cash flow has eroded at a prodigious level. We went through every one of our organizations with a goal of getting efficient numbers up and head counts down so we can survive to live another day."
After the cold newspaper news was delivered, though, ZELL had COO RANDY MICHAELS offer a glimpse on how things are going to work in the future once all the new redesigns are taken care of.
In those cities where the company has multiple media outlets -- (LOS ANGELES, CHICAGO and elsewhere), MICHAELS wants to build "breaking news sites" that would soon become the news site anyone would go to in that city to get breaking local news. He said that radio, TV and cable news networks have taken what was once the domain of newspapers -- breaking news -- and he sees no reason why, with the editorial resources of TRIBUNE print and broadcast working together, that TRIBUNE should not earn the reputation of being the place to go for breaking local news.
His goal is for TRIBUNE across the country is to "become recognized as the place for breaking local news." The doubters will question whether the newsrooms haven’t been so gutted that there are just not enough reporters left to fulfill such a goal, although MICHAELS says that even with all the cuts, TRIBUNE in its cities still has more reporters on the ground than anyone else.